Admaster Ad Platform
AdTech Platform for Airline Advertising
Role
Product Manager
Skills
Overview
The Admaster is a custom-built digital advertising platform designed to manage, track, and optimize ad placements across various airline travel documents (boarding passes, emails, airline websites). It provides targeted ad delivery based on parameters such as destination, origin, flight type, age, and gender. Campaign management tracks impressions, click-through rates (CTR), and other performance metrics. API integration with airline systems enables real-time ad display in travel documents.
Why was it built?
- Limited automation and inefficient processes reduced campaign effectiveness.
- Lack of robust performance tracking for advertisers.
- The platform required better customization options to meet advertiser needs.
How was it built?
The ad server works through a series of API integrations with participating airlines. The backend was developed using Laravel (PHP), with a JavaScript-based frontend. The system uses MySQL and Redis for database management and caching.
What did I do?
- Led key feature enhancements and performance optimizations to improve campaign management.
- Worked closely with developers to implement automation, scalability improvements, and new tracking capabilities.
- Designed a performance tracking dashboard with key engagement metrics.
- Conducted stakeholder interviews to align business needs with product improvements.
- Continuously iterated based on user feedback & analytics.
Results
- Increased Revenue.
- Improved campaign efficiency.
- Increase in client satisfaction.