The Product
as a Message
University of Nicosia · PhD in Digital Media & Technology
"This work aims to develop a framework of communicative product leadership and help define the 'product as a message'."
My doctoral research at the University of Nicosia explores how products themselves function as facilitators of strategic communication.
Products are not just tools. In product management, a product's design choices, features, business models and content strategies convey meaning and signal values, priorities, and who it is built for.
To study this, I combine qualitative methods with an auto-ethnographic case study of Oriire, a niche media platform and digital archive I founded. Oriire provides first-hand insight into how niche media platforms communicate through design choices and community engagement, which I then compare with interviews from other European media founders.
This work aims to develop a framework of communicative product leadership and help define the 'product as a message'.
Institution
University of Nicosia
Discipline
Digital Media & Technology
Focus
Niche Media Platforms & Strategic Communication
Methodology
Constructivist Grounded Theory
Methods
Location
Larnaca, Cyprus
Communicative Product Leadership
How product leaders use design decisions and feature choices as strategic communication tools.
Product as Message
The idea that every product decision — from UX to business model — conveys meaning and values to its users.
Niche Media Platforms
Building and studying digital platforms that serve specific communities, understanding how they communicate through their product decisions.