Research

Product development as a communicative process in founder-led niche media platforms

My doctoral research examines how founders of niche media platforms communicate institutional identity, expectations and value through iterative product decisions.

Overview

The study looks at product development as both a technical and a communicative process, in settings where founders stay directly involved in product, editorial, governance or audience decisions.

Research design

The study uses constructivist grounded theory and a qualitative two-phase design.

Phase one is an analytic autoethnographic case study of Oriire, the platform I founded and run.

Phase two will use semi-structured interviews with founders of other niche media platforms.

Degree
PhD
Institution
University of Nicosia
Department
Media & Communications
Research area
Digital media and technology
Focus
Founder-led niche media platforms
Methodological approach
Constructivist grounded theory

Research outputs

Research, speaking or collaboration

For research collaborations, speaking invitations or questions, you can contact me directly.

Email meLinkedIn